Online Focus Group
"Respondents often open up more online than they would in person, which is valuable for sensitive subjects”.
An online focus group is one type of focus group and is a sub set of online research methodologies.
How it works?
Real time group interviews conducted over Internet .A moderator invites prescreened, qualified respondents who represent the target of interest to log on to conferencing software at a pre-arranged time and to take part in an online focus group. The moderator guides the discussion using a combination of predetermined questions and unscripted probes.